The World in Heathrow’s Eyes

Heathrow marketing - You're either a Customer or Opportunity!

As I was making a journey on the London Underground today I was struck by an unbelievably patronizing map ad by Heathrow. Apparently the new aggressive Heathrow marketing strategy is to highlight the fact that everywhere/everyone else on earth other than the UK is actually one of two:

1- Customers

2- Opportunity

I say this wreaks of utter self centrist stench! It would seem that the aim is to pressure the government into crafting a much more Heathrow friendly aviation policy that would put Heathrow back on the global map. As demonstrated by the Heathrow marketing team in this rather traditionally British Euro-phobic video below, France and Germany are one up the UK because of their aviation policies. The British Chamber of Commerce’s recent recommendations back that up with a call for a third runway at Heathrow amid Labour’s new shift to overturn its previous support for the same plan.

But Heathrow aren’t using the T word just yet, instead they’re relying on heavy usage of the word “growth” in an attempt to make it work both ways.

I’ve personally always been of the thinking that Heathrow cannot compete realistically without a third runway. I am sorry my environmental friends, I too despise Heathrow’s complete lack of regard to its surroundings, but from a purely business sense, I “understand” why it might be needed. Heathrow at one point had six, only to scale back because of growth needs and lack of spacing. But a third runway is highly unlikely any time soon, the best Heathrow can hope for is a more lenient government policy regarding frequency of flights and even potentially bringing back night flights (after 1AM). For now they’re going to try out using both runways simultaneously for four months, even though the cap of  480,000 flights a year would hold.

WW1 propaganda - Lets fight these dogs!


But regardless of how strong or weak their point is, they cannot seriously expect anyone to support them if they’re going to go with marketing plots that resemble more a WWI propaganda map poster than anything else in the 21st century! Surely! Right?!

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One thought on “The World in Heathrow’s Eyes

  1. Pingback: The West London Tube Station Conundrum | batikhasafra

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